Thursday, September 10, 2009

Meebo's "Drag to Share" feature is way cool!

Just saw this cool “drag to share” feature on Mashable when reading

You can click+drag an image and then drop it into your choice of sharing platform (i.e. Facebook, Twitter, Email, or IM).

Here’s Mashable’s article on how to use it…

Here’s the Meebo site.

So easy. So cool.

Tuesday, July 28, 2009

hipsterpreneur - did I just make up a word?

Ok, until someone tells me otherwise, I think I created a new word: hipsterpreneur.

Hipsterpreneur by definition: a hipster by attire/attitude, with the spirit/drive of an entrepreneur.

Hipsterpreneur in context:

Me: when are you coming to SF to visit?

@RachelleLacroix: my BF is still writing his thesis

Me: he'll be inspired by the hipsterpreneur spirit of SF.

Hipsterpreneur in real life:

See Kevin Rose. (photo credit: Read The Smiths)

Saturday, April 4, 2009

Social media, The end of the Gutenberg era

Ok, Richard Stacy wrote an article called: "Gutenberg and the social media revolution: an investigation of the world where it costs nothing to distribute information."

This article was published back in November of last year, but apparently I missed the memo.

BUT, I've only read the abstract and I'm loving it... so this will be my Saturday reading. Check it out.

"This article seeks briefly to expose the extent to which the Gutenberg principle has shaped our world before turning its attention to the likely characteristics of the post-Gutenberg era - the world of what is currently called social media - identifying both the ways in which organisations will feel its impact and also the ways in which organisations will have to adapt in order to survive where power will not lie in the institutionalised capability to control access to information."

Here's a link to the article as a PDF.

Friday, March 20, 2009

Legal issues with Social Media: It's the message, not the medium

I listened to a “Social Media and Advocacy Roundtable” discussion hosted by Nielsen Online called: “Communities, Brand Advocates and User-Contribution Systems – Featuring Dell's Richard Binhammer and Intuit's Scott Wilder.”

A couple of my favorite comments, paraphrased, from the call were:

·         The [social media effort at Intuit] is out-servicing the customer service department.” – summary statement by the Nielsen Online moderator

·         “This is part of everyone’s business if you want to have a direct relationship with your customers.” –Richard Binhammer at Dell

During the call, though, the Nielsen Online folks kept posing questions that made it seem like social media was an insurmountable challenge for the pharmaceutical industry.

A colleague of mine at Fleishman-Hillard, Mark Senak, recently posted a podcast on his Eye on the FDA blog of a conversation with the FDA’s DDMAC about this very topic. The main point that I took away from that conversation was this:

It’s the message, not the medium.

Marketers/communicators need to make sound/balanced decisions about what goes into their messaging. The medium that carries that message is of less concern than the honesty, integrity, value that the message itself delivers.

Wednesday, February 25, 2009

More than Money...

heart-warming video about a guy with an MBA who meets a fisherman with a rich life.

sweet animation from my friends at Free Range Studios. ;-)


Go ahead and play Social Marketing Bullshit Bingo!




Friday, January 30, 2009

two hours to download the paper

Got this from a colleague at work. Amazing.


“Imagine, if you will, sitting down to your morning coffee, turning on your home computer to read the day’s newspaper?! …Well it’s not as farfetched as it may seem.”