Social media, The end of the Gutenberg era

Ok, Richard Stacy wrote an article called: "Gutenberg and the social media revolution: an investigation of the world where it costs nothing to distribute information."

This article was published back in November of last year, but apparently I missed the memo.

BUT, I've only read the abstract and I'm loving it... so this will be my Saturday reading. Check it out.

"This article seeks briefly to expose the extent to which the Gutenberg principle has shaped our world before turning its attention to the likely characteristics of the post-Gutenberg era - the world of what is currently called social media - identifying both the ways in which organisations will feel its impact and also the ways in which organisations will have to adapt in order to survive where power will not lie in the institutionalised capability to control access to information."

Here's a link to the article as a PDF.